If I didn’t have enough problems with voices in my head, Apple’s new Shuffle adds another one. Whatever next? It paves the way for a personal DJ. There is enough information in the file tags to make it feasible to have DJ links. “And now another golden oldie from the 1980’s”. Plenty of space to store the necessary aphorisms, cliches and inanities to make virtual DJ’s sound lifelike.
More likely is that online music stores will follow the Spotify model and offer reduced prices or free content if you opt for an advertising service between every dozen or so tracks.