What's driving corporate sustainability management

There’s an interesting piece posted by Sonny Masero of CA Technologies on the Business Green site about the five forces driving corporate sustainability management. The five are brand competition, risk disclosure, regulatory compliance, innovation, and good business.

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Some great points in this piece. There seems to be a recognition that the graduates of tomorrow will discriminate on their employer's green credentials when job-hunting. Back in the day, Barclays Bank was seen as a pariah for supporting apartheid, That seems to have passed. Will it be the same for BP?
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I agree - bit of an uphill struggle image-wise for BP these days - interesting timing from the protesters today. It presupposes that BP can remain independent - the mere suggestion otherwise a year ago would probably have been unthinkable. What's the politicians' phrase? 'Events, dear boy.' Only too true.
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