Just three weeks ago Downtime was forced to report that Vernon Kaye was not dead, and it seems the internet’s capacity to bereave and bewilder has not abated.
Poor old Steve Jobs, having outlived his Bloomberg obituary, has now suffered a massive internet heart attack. The fictional heart attack lopped a real 5% off Apple’s share price within half an hour.
CNN, which runs ireport.com where the “news” was published, apologised for the mistake. Apple, for its part, hurriedly denied it.
As for Steve Jobs, he has held his tongue. Perhaps all the denying of his own death has given him a sore throat.