Sports fans drive increase in mobile web, women exasperated

Sports updates are driving mobile internet traffic, according to the latest  Orange Digital Media Index survey, with men accounting for 57% of customers accessing Orange World, the network operator’s “gateway to the mobile internet”.

Sport was found to be the main driver for mobile TV viewing and was more popular with men than women, the survey found. In total, sport accounted for 50% of mobile TV content consumed, with Sky Sports 1 being the most popular mobile TV channel, attracting 24% of users.

Men also lead the way when it comes to experimenting with new services, accounting for 75% of mobile videos and 71% of mobile TV clips purchased.

However, the survey found that women send more text and picture messages than men. Also, the difference between the numbers of messages sent between men and women increases with age, with women over 60 years old sending 48% more than men in the same group.

Downtime interprets the findings as women turning to mobile communication because their menfolk are too busy watching the football.