I was editing a story this week about how Great Ormond Street Hospital Children’s Charity is implementing business intelligence software that will help it understand where donations are coming from.
It helps them target fundraising by understanding where donations come from.
I could not help but think how useful this would be to our political parties. They seem to get into awful trouble by forgetting about being given money.
The good thing for the political parties is they could probably save money benefiting from the synergies between their donation databases and the police national criminal database.