Ann Summers has introduced technology to help it personalise people’s online shopping habits. The new technology will make recommendations to shoppers based on their profiles. It will apparently give them a “more engaging and pleasurable shopping experience.”
“Through our personalisation initiative, we are gaining valuable insight into our customers and the way they shop for and discover our products. For example, we can access vastly more kinds of associated data about what people viewed after viewing a certain item,” said a company spokesperson.
I thought the whole Ann Summers website was pretty much an example of “it does what it says on the tin” and I didn’t think detailed information about customer shopping habits would be particularly enlightening.