A petition requesting the Prime Minister to investigate the Phorm technology has reached the Top Ten the 10 Downing Street web site, attracting 10,000 signatures in the first two days. In with a bullet as they say. It’s a remarkable show of support, which reflects the growing public concern about the privacy of personal information.
It’s not enough just to follow the letter of the law. Public opinion also counts. Retailers, ISPs and marketing companies should take note.