Podcast: How to craft an effective MDM strategy

In this podcast interview, Andy Hayler gives advice on how to create and implement an MDM strategy that is ruthlessly focused on business value.

Corporate organisations in the UK are being compelled to develop information management strategies that give them better views of their customers and help them make better use of their data assets and meet new compliance regimes.

But where to start? How should organisations develop master data management programme strategies and MDM technology plans? How can you create an MDM programme that is ruthlessly focused on business strategy? And how to build an intra-organizational political consensus that will make the programme more likely to succeed?

In this podcast Andy Hayler, the CEO and co-founder of analyst firm The Information Difference, talks to Brian McKenna, news and site editor, SearchDataManagementUK.

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Andy Hayler on business trained MDM

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Andy Hayler is co-founder and CEO of analyst firm The Information Difference and a regular keynote speaker at international conferences on MDM, data governance and data quality. He is also a respected restaurant critic and author (see

This was first published in May 2012



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