Gartner survey tracks consumer email preference shift from PCs to tablets

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Gartner survey tracks consumer email preference shift from PCs to tablets

Cliff Saran

People are using tablets instead of PCs to read their email, a study of consumers from Gartner has found.

The survey found the main activity moving from PCs to media tablets was checking e-mail (81% of respondents). 

The study – based on a study of 510 consumers in the US, UK and Australia – also found 69% of consumers surveyed use tablets regularly to read news. 

Other activities includes checking the weather (63%) and using social media (62%).

“The rapid adoption of media tablets is substantively changing how consumers access, create and share content," said Carolina Milanesi, research vice-president at Gartner. 

"The survey found that more than 50% of media tablet owners prefer to read news, magazines and books on screen, rather than on paper. 

"On average, one in three respondents used their media tablets to read a book, compared with 13% for mobile PCs, and 7% for mobile phones."

Media tablets play a more dominant role in the home than mobile phones or PCs, with the highest usage taking place in the living room (87%), the bedroom (65%) and the kitchen (47%). 

"Weekday evenings are the most popular time to use media tablets, and this usage flattens out during the weekend as people tend to be away from home," said Milanesi.


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