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Twitter could "transform TV", says founder

Rebecca Thomson

A blog post by Twitter founder Biz Stone has suggested that the company thinks it could "transform television" with its open approach to content.

Stone said companies including MTV, CNN and E! Entertainment have approached him about possible new projects. He said, "There are a lot of interesting developments happening in the television space."

Twitter has already signed an agreement for a project with Reveille and Brillstein entertainment. Details are sparse but Stone said the agreement is "lightweight and non-exclusive" and is "helping the producers to move forward more freely".

The show will be unscripted and will "harness Twitter to put players to put players on the trail of celebrities in an interactive, competitive format".

Twitter's openness has led to thousands of applications being developed for mobile phones and the web, and the company says this openness is not limited to the media used so far.

Stone said, "During the 2008 presidential elections, Hack The Debate showed us how Twitter could make television interactive and possibly even have a democratising effect on the medium.

"Twitter's open approach might have the power to transform television - the dominant communications receiver worldwide. We are very excited to see where these experiments take us."

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