Super 3G phones to take lion’s share of market


Super 3G phones to take lion’s share of market

Antony Savvas

Super 3G mobile handsets will take the lion's share of the market by 2012.

Research firm Informa predicts global handset sales will reach £1.452bn by 2012, led by sales of super 3G, next generation mobile broadband devices.

The worldwide mobile market move towards higher data-rate networks and associated handset availability has meant that by 2012, super 3G devices will become the largest selling handset type, said Informa.

Although the rate of overall worldwide mobile handset growth will slow from 2008, super 3G devices will account for 35.8% of all handset sales in 2012, up from only 1.8% in 2007, Informa said.

Informa analyst Dave McQueen said, "Whilst handset manufacturers are basing their business models on low margins and high-volume supply for basic phones and low feature phones, they are currently banking on high margins for feature rich phones, smartphones, value-added service phones and mobile broadband devices supporting super 3G and higher generations."

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