Google unveils click-fraud figures

Google is to allow its advertisers to see the scale of the problem of click fraud in an attempt to reassure them that they are not paying over the odds for their ads placed through Google.

Google is to allow its advertisers to see the scale of the problem of click fraud in an attempt to reassure them that they are not paying over the odds for their ads placed through Google.

Click fraud is commonly conducted by website owners wanting to generate increased demand from advertisers by ramping up increased views of their ads, or rivals to advertisers wanting to increase their operating costs by generating multiple clicks on their ads.

Google will now allow its advertisers to view the amount of fraudulent clicks it detects on their ads for the first time.

Up until now, the click fraud figures have remained secret with Google simply removing  fraudulent clicks from invoice figures and not charging for them.

It is making the detection figures available to advertisers to try and convince them that click fraud is not a major issue, despite itself being involved in a high-profile court case, where it is accused of not doing enough to counter the problem or adequately compensating victims.

Advertisers will now see for themselves what percentage of fraudulent clicks make up the total views of each advert, although there is no guarantee that Google detects every fraudulent click.

More details on Google’s plan are available here:

http://adwords.blogspot.com/2006/07/estimating-invalid-clicks.html

 

Vote for your IT greats

Who have been the most influential people in IT in the past 40 years? The greatest organisations? The best hardware and software technologies? As part of Computer Weekly’s 40th anniversary celebrations, we are asking our readers who and what has really made a difference?

Vote now at: www.computerweekly.com/ITgreats

CW+

Features

Enjoy the benefits of CW+ membership, learn more and join.

Read more on IT risk management

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

-ADS BY GOOGLE

SearchCIO

SearchSecurity

  • Dissecting the Hack

    In this excerpt from chapter three of Dissecting the Hack: The V3RB0TEN Network, authors Jayson E. Street, Kristin Sims and Brian...

  • Digital Identity Management

    In this excerpt of Digital Identity Management, authors Maryline Laurent and Samia Bousefrane discuss principles of biometrics ...

  • Becoming a Global Chief Security Executive Officer

    In this excerpt of Becoming a Global Chief Security Executive Officer: A How to Guide for Next Generation Security Leaders, ...

SearchNetworking

SearchDataCenter

SearchDataManagement

Close