CES: Steve Ballmer on why the PC is still a smart bet


CES: Steve Ballmer on why the PC is still a smart bet

Cliff Saran

The PC is still the best smart device, at least according to Microsoft chairman, Steve Ballmer, which means there is still money to be made in the PC business, whether it is in hardware, software or services for consumers.

According to Ballmer, the PC industry has never been in a better position. He said that analyst Gartner's has revised its PC market analysis for 2009, from a 2% decline to 3% growth, representing 300 million new PCs shipped. Gartner predicts the PC market to grow in 2010 by 12%. "That's an incredible number of smart devices," Ballmer said, which he suggested was good news for businesses that rely on their customers having PCs.

During his keynote presentation at the Consumer Electronics Show Ballmer discussed the increasing importance of change.

In terms of cloud computing he said, "We believe in an approach that combines the power of intelligent software that runs on devices along with smart and intuitive services accessed instantly via the cloud."

Reminiscing on the past three decades he said, "The things we take for granted today would have been considered science fiction [previously]."

Ballmer said that technology is playing a significant role in helping to tackle major global problems such as energy, climate change, healthcare and education. Ballmer said Microsoft was providing people with tools to help them ensure their homes were energy efficient.

In healthcare he said, "We are sharing software to help researchers find Aids vaccines quicker."

Ballmer also highlighted a new in car entertainment and communications system called Uvo from Kia, which uses Microsoft speech recognition and the embedded Windows operating system.

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