Sometimes you hear about acts of guerilla marketing that are almost too good to be true, but they happen when someone in marketing has the guts to exploit a situation that favours them and their brand.
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The advertiser wrote a pretty amusing monologue explaining why you might want to buy a used wetsuit from him – read the product description on the eBay page to understand.
This led to a lot of people sharing the link saying, “hey take a look at this crazy eBay item.”
As the numbers increased, the seller posted a note saying he would donate 90% of any cash he makes from the sale to the
Red Cross to help the people of Japan
affected by the earthquake and subsequent tsunami.
XCel, the manufacturer of the wetsuit
, have contacted the seller and said that whoever wins the auction will also get a brand new wetsuit in addition to the used one – donated by them.
The seller gets a better price than he ever would have done, the Red Cross gets a nice donation because this auction is going through the roof for a used wetsuit, and Xcel get a bunch of publicity all for the cost of one donated wetsuit.
Everyone wins – it doesn’t happen very often does it?