This is a great video explaining how the ‘Widower effect’ works, and how it applies to all offline social networks. In short, what you do and what happens to you is affected by more than just the people around you, but also the people around them… and the people around them.
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
This is essential information for anyone working on the adoption of social media in business.
Hat tip to Adam Tinworth.