Greggs uses Twitter to turn bad press into brand engagement

On Googling Greggs today (as many are being encouraged to do so on social media), you might notice that its logo is not quite right.

greggs_downtime.png

The logo which Google associates with the brand now reads: “Greggs – Providing sh*t to scum for over 70 years”

Quick to respond to the torrent of Twitter comments, Greggs’ social media team have handled the whole situation pretty well, tempting Google with a tray of donuts if they fix the problem

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