Apple patents the rectangle

A colleague of downtime once scanned a news headline that the price of apples had increased and presumed it meant the handheld devices made by the well-known US technology firm, rather than the well-known fruit that is core to the five a day.

But Apple has gone one further in its marketing and taken over the rights to the rectangle. Well at least in peoples’ minds.

Simon McCoy, a BBC newsreader known for presenting with an iPad in his hands, was in a hurry to get in front of the camera and picked up a packet of A4 printing paper rather than his usual iPad.

Further evidence that the iPad is the best selling gadget that people don’t actually need?

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

SearchDataManagement

Close