Microsoft's Brad Goldberg on how Live Search will take on Google
- Author:
- Cliff Saran
- Posted:
- 17:07 30 Apr 2008
As the bid for Yahoo quietens down, Microsoft has revamped its Live Search engine, expanding the types of searches users can run.
In a telephone interview with Computer Weekly, Brad Goldberg, general manager, search engine business at Microsoft, said the company was well-positioned to be a strong search engine company, and was taking long term investments in data centres and search technology to become the alternative to Google. "Microsoft is significantly investing on a worldwide basis because we think search is a critical area for us," he said.
The user interface has been expanded to provide Internet users with local and mapping information, together with integrated location-based services via mobile devices. Microsoft said it has improved the way Live Search find images, presenting images on a single page to avoid users having to click "next page" to see more, Microsoft said.