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Listen to our podcast now to learn how to avoid the
mistakes and deliver success in the deployment of CRM
projects
There are many
benefits that CRM can bring to a company. CRM by definition
improves business relationships, bolsters customer service and
strengthens marketing campaigns which in turn improves an
organisation's performance.
However,
research from Gartner suggests, somewhat alarmingly, that as many
as 60% of all CRM implementations fail.
The fact is that CRM
will only deliver benefit if it has been implemented appropriately
and matches the business needs of the organisation.
CRM systems should
always be selected on a return on investment (ROI) basis.
Furthermore, Gartner adds, companies that use a strategic framework
to estimate, plan and promote their CRM initiatives, are twice as
likely to achieve success.
This podcast
will aim to highlight just how the appropriate deployment of CRM
can reap the promised rich rewards. It will:
- Highlight the current CRM landscape
- Show how to ensue a successful CRM
deployment
- Explain how to establish return on investment and
derive true value from CRM
Click here to listen now >>