Rolandino - Fotolia

Sainsbury’s creates 150 digital jobs in Manchester to boost innovation

Supermarket retailer Sainsbury’s has created 150 digital jobs in Manchester as part of its innovation drive

Sainsbury’s has created 150 digital and technology jobs in Manchester as part of its drive towards becoming a more innovative retailer.

The 150 new jobs are part of the supermarket's aim of creating a 900-strong in-house digital and technology team across the country, tasked with working on digitally innovative projects. The latest Manchester-based roles will be created and filled over the next 18 months.

Jon Rudoe, digital and technology director at Sainsbury’s, said: “The world is changing rapidly. Our vision is for Sainsbury’s to have a world-class digital and technology function to ensure that we can deliver great services for our customers whenever and wherever  they want to shop with us.”

As retailers move towards offering service across many different channels, including online, in-store and mobile, customers are expecting to interact with retailers using digital technologies.

Part of the team’s role will be to create a good online and in-store digital experience for customers, who are increasingly expecting a seamless and personalised experience as part of the "omni-channel" journey. Areas of focus include applications, business systems, technology infrastructure and digital platforms that will be used by others within Sainsbury’s as well as consumers.

Sainsbury’s digital technology team is focused on employing coaches for agile development strategies, software developers, software development managers and DevOps engineers.

The retailer has already introduced 480 digital and technology jobs in London and Coventry since 2015, including those created by the launch of the Sainsbury’s digital lab in 2015.

Rudoe said the Manchester-based store support centre had been selected to house the new team due to the growing pace of technology teams in the area.

“As Manchester is the UK’s second largest technology hub, it’s a natural step for us to recruit there,” he said. “It’s a great time to be working in retail. This fast-paced, exciting sector is giving rise to the most innovative practices.”

Read more about omni-channel retail

Head of online operations development at Sainsbury’s, Dave Crellin, says retail channels are growing so fast customers don’t know what they want

Eight out of 10 customers would like to start collecting loyalty points from retailers through their mobile devices

Read more on IT jobs and recruitment