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Prince’s Trust uses Oracle for digital transformation

Youth charity launches new website, customer relationship management system and reporting system

Youth charity The Prince’s Trust has selected Oracle to produce a new website as part of its digital transformation programme.

Under its Project Insight transformation initiative, the organisation is launching a new website, a new customer relationship management (CRM) system and a new reporting system.

Rebecca Galambos, programme director for the Trust, says: “Our employees have always worked extremely hard to provide an excellent service to our young people, but they were battling with outdated systems that made it more difficult to provide a high-quality service.”

The Prince’s Trust helps young people across the UK to change their lives by gaining the skills they need to enter employment or education, after many of them have suffered difficulties such as problems as school, long-term unemployment or trouble with the law.

The charity's previous website was not device-responsive, says Galambos, which made it difficult for some young people to access the help they needed.

“Our website was not optimised for young people,” she says. “It was not mobile-responsive, despite the fact that most young people now access the site from a mobile device.

“Our enquiry forms were complicated and it was hard for young people to find what they were looking for. Our young people face a huge range of barriers in their life – we didn’t want our website to be another one.”

The charity’s new website is easier to use, with revamped enquiry forms, and is also optimised for mobile to help young people access help and information when they need it.

The improved web forms will aid the progress of young people’s interaction with the charity, from initial enquiry to employment, education or training, using the new CRM system, dubbed Frontline.

The streamlined system will help young people to be referred to the right people in the right department more quickly.

Data driving results

The Trust chose Oracle as its partner to deliver these services because of its ongoing support of the organisation, including “reasonable” pricing.

The new systems will enable The Prince’s Trust to automatically collect and analyse data rather than having to perform manual data entry processes, which were taking up employee time and resources, giving charity workers more time to help young people.

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The new reporting system, called Dash, will be used to take automatically captured data and create reports to assess the Trust’s various programmes and evaluate its success in helping the young people who come to it for help.

These reports will then be used in the future to encourage partnerships and sponsors.

Many charities find it hard to justify spending on IT, and although digital transformation saves them money in the long run, in many cases they cannot gain organisation-wide support.

“This project represents a substantial investment, but we have been incredibly fortunate to receive substantial discounts from our partners, including tech firms Oracle and Infomentum, independent creative agency Rufus Leonard and digital marketing agency iProspect,” says Galambos.

“We feel the project is extremely valuable as it will allow us to become much more efficient as an organisation, provide a better service to the young people we help and, ultimately, support more young people into work, education or training.”

Since revamping its website, The Prince’s Trust has already seen an increase in the number of young people who are accessing it to find help..................................................

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