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AirBnB, LinkedIn, Spotify & Twitter sign up for Box cloud storage

As enterprise file sync and share supplier announces latest customers wins, but competitor flags data sovereignty limitations of Box's operations

Box has added AirBnB, LinkedIn, Spotify, and Twitter to its catalogue of big name firms using its cloud-based storage and collaboration platform.

In almost all of the above cases, Box’s technology has been introduced to make it easier for employees to share files or work collaboratively on projects while spread across different locations by reducing reliance on on-premise technologies.

Mike Jennings, head of global IT at online holiday rentals firms AirBnB, said it turned to Box to help boost the productivity of its staff.

“AirBnB is all about people and experiences – our goal is to create a sense of belonging. We apply that same vision to our IT strategy, implementing systems that will help the business scale,” said Jennings.

“Box makes it easy for our employees to collaborate and always have access to the documents teams need to be productive,” he said.

Enterprise adoption of Box technologies

According to Box, 37 million people and 47,000 companies already use its service, including Cisco, eBay, General Electric and Procter & Gamble.  

Aaron Levie, co-founder and CEO of Box, said its technology is proving a good fit for companies that need to respond quickly to the changing needs of their customers.

“This information-driven transformation requires organisations to contend with the latest ways of working that reshape their organisations and markets,” said Levie.

“We are incredibly excited to work with these organisations to empower employees with better access to information, drive more productivity company-wide and scale with them as they grow,” he said.

Read more about Box

The cloud-based file sync and share space Box operates in is a crowded one, with the likes of Dropbox, Huddle and Egnyte all battling for a larger share of the enterprise market.

Egnyte, in particular, has talked publicly in the past about how it’s focused on courting “second generation” cloud users that have tried out competing offerings only to discover they don’t quite fit the bill.

It announced Red Bull as an example of a customer that had used Box’s technology before jumping ship to Egnyte, despite its technology being around 30% more expensive.

Speaking to Computer Weekly, Ian McEwan, Egnyte’s Europe, Middle-East and Africa vice-president, said one of the reasons its technology is proving a compelling lure for Box customers is because of its decision to invest in local datacentres.

“Box has gone on record to say it has no plans to put a datacentre in Europe. Around 72% of their customer base is using its free technology – having that number of customers tied to a datacentre in Europe would be cost prohibitive,” said McEwan.

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