The Chinese network supplier – currently forging a strategic path to become an ICT services company – wants to help telecoms firms beef up their services as users increase their use of video-on-demand (VoD) services from carriers such as BT or TalkTalk, and over-the-top (OTT) players such as Netflix or Amazon Prime, formerly LoveFilm.
Huawei said its carrier-grade 4K standard would improve picture clarity, fluency and the overall operational experience.
The standard improves image resolution and supports a wider spectrum of colours, which the firm says should bring a more natural feel to the video images. Huawei said that, for live streaming and VoD, increased bandwidth will enable images up of to three times higher quality than that of current high-definition (HD) video.
Huawei said these features will help make carriers and operators build stronger consumer video offerings.
Read more about 4K video
- The distributor average selling price of ultra high definition 4K displays plummeted towards the end of 2014.
- The BBC trialled ultra high definition broadcasts and IP network content delivery at a showcase during the Glasgow 2014 Commonwealth Games.
Quick channel switch and load features
Huawei’s president of carrier business marketing, Zheng Chunhua, said the supplier remained committed to developing strong capabilities around video.
“Leveraging 4K technology, this domain delivers four key requirements to provide an improved video experience to users: continuous play without interruption; no pixelation of images; ability to switch channels in one second; and quick loading of videos on demand,” said Chunhua.
Huawei showed off a number of other products, including LTE video and a convergent content delivery network.
Huawei currently serves 70 operators and 30 million subscribers around the world with IP video. At the end of 2014, Huawei debuted the world’s first commercial 4K project in Sichuan, China, working with China Telecom.