Carlsberg, the fourth-largest beer brewer in the world with 500 different brands under its umbrella, operations in 150 countries and 20,000 employees globally, wanted a collaboration tool that will improve its employees’ productivity and bring global efficiency.
The brewery’s IT picked Microsoft Office 365, the cloud service to improve collaboration among its employees as well as to support its business motive – GloCal – Carlsberg’s vision for global efficiency while staying true to its local, Danish roots.
The GloCal approach is aimed at enabling the company develop its strategic approach on a global level while acknowledging the local diversity within its individual country operations.
When deciding how technology could be used to play a role in enabling this vision, the company chose Microsoft’s Office 365 to implement a complete productivity and collaboration solution that employees can use to connect with each other, according to the IT team. Office 365 suite is a hosted, online version of the traditional installed version of Microsoft Office software. It includes includes Office, Exchange Online, SharePoint Online, Lync Online and Microsoft Office Web Apps.
The cloud suite eliminates a company’s IT maintenance tasks, such as patching, and infrastructure support costs. For end users, they can access Office 365 with any device, from anywhere with an internet connection.
“One way we are helping our employees work better together is by deploying Office 365,” said Etienne Dock, vice president of IT architecture and sourcing at Carlsberg. “No matter what device or distance, the cloud is breaking down traditional barriers so we’re better able to focus on brewing the best beer in the world.”
The company’s traditional approach to IT was not coping up with the growth the 160-year-old company has experienced in the last 14 years. From a local production base in just six markets in 2000, today Carlsberg operates in 150 countries bringing about the challenge of incorporating globally dispersed businesses into one company and ensuring each operation lives up to the brand values.
Cloud-based technology has made it possible to centrally manage Carlsberg’s operations around the world.
Employees use Microsoft Exchange Online for email and calendaring and use Microsoft Lync Online to connect via web-conferencing and instant messaging. The cloud service has also allowed staff to form virtual teams and collaborate on projects using Microsoft SharePoint Online. Employees are also adopting the Yammer Enterprise social networking platform for messaging and collaboration.
The Carlsberg Group is also taking advantage of Office 365’s integrated productivity and collaboration services to launch the Carlsberg Supply Chain (CSC) — its most important GloCal initiative — to help streamline its global supply chain.
“Beer is heavy, so we don’t want to transport it very long distances,” Dock said. “And breweries are capital intensive, so we don’t want to build too many. CSC gets huge business value from using Office 365 as a global collaboration tool to interact with our global markets and exchange the information we need to fine-tune the balance between these variables to optimise our operations and save money.”
The CSC application uses the web-conferencing, instant messaging and collaborative team sites within Office 365 services to centrally manage the procurement, production, logistics and planning functions that previously occurred in isolation across the world.
With user-friendly tools and a social networking platform that opens up the lines of communication using virtually any device from anywhere, the company is reinventing itself as a true “family of brands in a world of diversity,” Dock added.
With a more connected workforce, the company is able to conduct business at less cost, according to its IT. Cloud-based collaboration has allowed sales representatives working with pubs and restaurants in 140 markets use mobile devices to share customer insights with colleagues globally.
“That’s because we gain the efficiencies of business done on a global scale, while staying close to our local markets,” Dock said. “Thanks to Office 365, we’re becoming a true GloCal organisation.