Yahoo revamps Flickr

Yahoo has unveiled a revamp of its Flickr photo sharing platform as CEO Marissa Mayer forges ahead with plans to reinvigorate the company

Yahoo has unveiled a revamp of its Flickr photo sharing platform, acquired in 2005, as chief executive Marissa Mayer forges ahead with plans to reinvigorate the company.

Mayer revealed her plans for Flickr just hours after Yahoo announced its planned acquisition of blogging site Tumblr in a $1.1bn cash deal to plug its social networking gap and gain access to younger users.

The Tumblr buy will be the largest in a series of acquisitions the company has made since Mayer was appointed chief executive in July 2012.

Since taking the helm, Mayer has overseen several product revamps and smaller acquisitions as part of her plan to turn Yahoo’s fortunes around.

Mayer said her ambition was to make Flickr "awesome again" by showcasing "bigger images" and creating a user experience that is "more immersive, more expressive".

Yahoo’s chief said both the acquisition and the revamp were part of her plans to make Yahoo an "internet services company" that focuses on "improving user experience".

Four more product launches are planned for the coming weeks, Mayer revealed at news conference in New York, which has been confirmed as the city where Yahoo is to be headquartered.

Yahoo has signed a lease for the former New York Times building, where offices will house all of Yahoo’s 500 New York employees with room to expand.

Mayer said Tumblr's users of about 300 million a month complement Yahoo's 700 million a month, making a total of around one billion users a month, which will appeal to advertisers.

The revamped Flickr, which went live on 20 May, allows users to upload photos in full resolution and is designed to adapt to smartphones, tablets or social networks such as Facebook and Twitter.

The service also offers 1TB of free space to store photos, which Yahoo said is enough capacity to store up to 537,731 images. Individual photos and videos are limited to 200MB and 1GB each.

The revamped website also has a new look that features larger photos without text set against a black background.

The home page now shows photos of everyone users subscribe to, with the most recent pictures that contacts have uploaded.

The old view is still available for things like editing photos and metadata, but the site is now built around looking at pictures rather than managing them, according to Ars Technica.

Advertising is an important source of revenue for Yahoo, and while the new Flickr will use new advertising formats, users can pay $49.95 a year to access an ad-free version of the service.

The other paid option costs $499.99 a year for storage of 2TB.

The old Pro accounts are no longer available, but existing Pro users will, for the time being, be able to renew their Pro subscriptions with no adverts, unlimited storage and access to detailed statistics.

However, it is not clear how long these renewals will be offered.

Along with all the updates made to the Flickr web experience, Yahoo also released an updated version of the Android app.

Read more on Social media technology