Law firm Addleshaw Goddard is using Trovus web intelligence software to improve the way it engages with key clients.
Trovus is helping the law firm drive business development and marketing activity through the smart use of business intelligence and market insight.
Addleshaw Goddard will work with Trovus to target small numbers of businesses in specific sectors to identify business opportunities and begin to build better long-term relationships. Based on behavioural intelligence, targeted campaigns involving a number of tactics, channels and technologies will then be developed to engage with clients and prospects alike.
“Better understanding of market and client behaviour, interests and future needs means we can prioritise and allocate marketing and business development resources much more effectively," said Lance Sapsford, business development director at Addleshaw Goddard.