Online spending growth set to slow after 15% year-on-year increase

The latest figures from the IMRG Capgemini e-Retail Sales Index show online sales grew 15% since September 2010 compared to 0.3% growth in UK high-street sales.

Jenny Williams

Jenny Williams is a correspondent for Computer Weekly.

She supports the technology team as well as covering mobile and desktop computing.

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Despite a 15% year-on-year increase in UK online sales in September, internet shopping is expected to slow down.

The latest figures from the IMRG Capgemini e-Retail Sales Index show online sales grew 15% since September 2010 compared to 0.3% growth in UK high-street sales. But the report has reduced its previous prediction of 18% to 16% annual growth for online spending in 2011.

David Smith, chief marketing and communications officer at IMRG, said: "There has been a slight dip in terms of the growth levels. This equates to a 12-14% increase for the fourth quarter of 2011. Although this is still strong, it does show that the rate of growth is slowing down; total growth in 2010 reached 18%."

Home and garden product online sales leaped 40% year-on-year followed by a 21% increase in clothing sales and 16% growth in online alcohol sales. The travel sector experienced a decline of 17% in online sales month-on-month.

Retailers like Sainsbury's, Asos and Domino's Pizza have reported significant increases in online sales this year.

Jonathon Brown, head of online selling at John Lewis, said, "September was another strong month for John Lewis online delivering growth of over 25% across categories."

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