Debenhams grows web and mobile sales by 70% year-on-year

In its financial results for the 2010-2011 financial year, Debenham's multi-channel sales grew 71.9% over a 52-week period. Chief executive Michael Sharp said the company will continue to focus on its multi-channel strategy in the coming months.

Retailer Debenhams has increased online and mobile sales over 70% year-on-year.

In its financial results for the 2010-2011 financial year, the company said its multi-channel sales grew 71.9% over a 52-week period.

Debenhams chief executive Michael Sharp said the company will continue to focus on its multi-channel strategy in the coming months.

"Looking forward, although we remain cautious about the strength of consumer confidence and the timing of an economic recovery, we will be focusing on the retail basics of giving our customers great products in an inspirational shopping environment, whether in our stores or through one of our multi-channel access points. We are therefore confident that we can continue to make progress over the coming year," he said.

Debenhams launched a second iPhone app, called Debenhams Beauty Club, in May 2011 after achieving over 400,000 downloads and sales of over £1m within five months of launching an initial Debenhams iPhone app.

According to research, UK retailers plan to spend almost a quarter of IT budgets on e-commerce and mobile commerce platforms.

The latest annual IT in Retail report by Martec International, sponsored by BT Expedite, shows the UK's top 100 retailers' IT investment in e-commerce and m-commerce has grown from 17% last year to 23% in 2011.

According to IT recruitment firms, retail sector demand for IT professionals with e-commerce skills has more than doubled in the past year. In May 2011, ReThink Recruitment, received 564 requests for candidates with e-commerce skills in the fourth quarter of 2010, compared to 218 in the same quarter in 2009.

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