Internet accelerator Akamai has set up a monitoring tool for the Football World Cup now underway in South Africa.
The tool monitors real-time traffic to the global broadcasters that deliver traffic using Akamai's network. The graphs are based on the number of internet accesses for the world cup that hit Akamai servers around the world.
They show that interest in the event, at 3pm BST on 14 June, came mainly from Europe, with the internet delivering about 10,000 page impressions per minute and 50,000 http hits a second.
Akamai said the event was shaping up to be a major internet milestone because "billions of fans" relied on the internet for live and on-demand games, news, scores and highlights. This made it the most watched sporting event in the world.
The net's ability to deliver live streams of the games in HD video or to let people share stories, photos, and memories was at an unprecedented global scale, it said.