Google unveils new search technologies at Searchology

Google has unveiled four new products to demonstrate that it sees innovation as key to maintaining its dominance of the internet search market.

The...

Google has unveiled four new products to demonstrate that it sees innovation as key to maintaining its dominance of the internet search market.

The products were demonstrated at Google's Searchology showcase event at the company's Mountain View headquarters.

Google has over 63% of the US search market, compared with rival Yahoo's 20% share. It released 365 products in 2008 and 120 in the first three months of this year.

Google Squared, a product due for release next month, takes information from several web pages and displays it in a spreadsheet format.

Instead the traditional list of links to other websites, Google Squared displays a page of information related to the search term that has been taken from a variety of sources.

Google Search Options is a tool designed to help internet users refine searches by choosing options such as product reviews, forum posts, videos, blogs, images or timelines.

The Rich Snippets feature is aimed at helping users find the right web pages by showing them a small sample or snippet of content in the search results.

Google is enabling Rich Snippets by using a web standard called RDFa which allows web developers to put in extra tagging to generate the rich snippets.

Web developers can also use RDFa to include more detailed descriptions of the website for search engines that is invisible to users.

The fourth innovation on show was an application for mobile phones using the Android operating system called Skymap.

The application uses an Android phone's orientation sensors and GPS functionality to display a star map of the user's location.

Last month, Sam Schillace, director of engineering at Google, told Computer Weekly that Google also plans to develop tools to help users to manage and sift through personal data.

He envisages expanding Google's GMail into a service that will allow users to manage all their internet communications, including alerts and chat sessions.

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