Buoyant O2 steams into mobile computing market

Hot on the heels of ranking highest for mobile broadband customer satisfaction in the UK, O2 has announced that it is following its competitors O2 launches into the mobile computing arena.

Hot on the heels of ranking highest for mobile broadband customer satisfaction in the UK, O2 has announced that it is following its competitors O2 launches into the mobile computing arena.

The market survey by JD Power and Associates study measured performance and reliability; billing; cost of the service; customer service/technical support; and offerings and promotions. O2 ranked highest in the study scoring 712 points out of a possible 1000 for mobile broadband.

O2 sees a huge opportunity in being able to leverage such awards as a competitive advantage given the similarity of the technological proposition of its competitors. Furthermore the telco’s own research company in October 2008 found that one in ten people using mobile broadband in the UK felt they had been mis-sold the service by their provider.

O2’s new range of laptops will be introduced on 27 February 2009 as part of three new Pay Monthly deals, available online and at its 490 stores nationwide. Expecting broadband bundles to take a large proportion of the overall laptop market within three years, O2 claims that it is entering the mobile computing market in a strong position with an all-round package that will meet the consumer needs of style, substance, staying power, service and security head-on.

Commenting on the rationale for the move, O2 CEO, Ronan Dunne, said, “We all want to be better connected at all times and the substantial and continued growth in the laptop market is symptomatic of this desire. Laptops are rapidly eroding the desktop PC market and at the same time, the emergence of the mini-laptop has opened up a whole new market for ultra-portable devices – one that is expected to more than double in size in 2009 alone.

“To date, the subsidised laptop market has received some bad press due to poor equipment and frustrating customer service experiences. O2 is stepping into the market with a promise to turn this around by taking a holistic approach to the product offer. Our package ticks every box when it comes to the main purchase drivers in the market, which in turn means we are taking away the “worry-factor” involved in buying a laptop.”

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