John Lewis Direct is already using Omniture SiteCatalyst for web analytics.
"We are pleased to expand our work with Omniture in the next stage of growth for our business as we increase the customer focus in our onsite merchandising," said David Walmsley, head of web selling at John Lewis Direct.
"Omniture Merchandising will help us create a more dynamic online environment, and will demonstrate our deep commitment to our customers' needs and preferences. It will help us better tailor each site experience and surface the most appropriate products and services for each customer," he added.
With Omniture Merchandising, John Lewis Direct said it will provide visitors with relevant and helpful product suggestions that result in increased cross- and up-sell opportunities.
Dynamic landing pages and contextual promotional banners created with Omniture Merchandising will streamline the customer journey through the site. It will also contribute to increased campaign effectiveness and conversion rates, said John Lewis Direct.
Walmsley added: "We were impressed by Omniture's approach. They listened to our business needs, and clearly understood merchandising and how it can be best applied online."