Cheap mobile broadband the way forward for O2

Operator following up what it calls its ‘commitment’ to offer customers value products with clear pricing

UK telecoms operator O2 has made clear the mobile computing strategy that it wishes to pursue by launching what it claims is the best value pay and go USB-based mobile broadband package.

The move is a clear indication of the direction in which it feels it should go feels it should go in when other operators throughout Europe are reportedly deciding upon increasing the prices of their mobile broadband tariffs in order to generate badly needed revenue.

O2 claims that instead it is following up what it calls its ‘commitment’ to offer its customers value products with clear pricing and no strings attached.

The new mobile computing package should appeal to small to medium size enterprises (SMEs) who will be able to acquire mobile broadband to support their flexible working policies by having mobile internet access without the need to commit to a long term contract.

The 02 USB stick mobile broadband offering available in a number of bundles with no minimum term contract starting at £29.99 a month for unlimited Wi-Fi access then a range of options starting at £2 a day for a 500 MB allowance; £7.50 a week for 1GB or £15 a month for 3GB.

O2 says that customers will be able to access download speeds of up to 3.6 Mbps and will have unlimited access to over 6,000 Wi-Fi hotspots across the UK , through its partners at The Cloud.

Also included in the package is 24/7 support from a UK Call Centre and the O2 Happiness Guarantee that allows customers to return the device to O2 within 50 days of purchase with no termination fees being charged and any costs for purchasing the device being refunded.


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