IBM is preparing an aggressive upgrade offer to tempt users of BEA WebLogic to use its rival WebSphere middleware platform.
The company is hoping to attract users disillusioned and confused about the future of WebLogic, now that the product is owned by Oracle.
"We will absolutely go after BEA and Oracle users," said Marisa Shumway, director of WebSphere Application Server." She claimed that unlike BEA WebLogic, the IBM product was cheaper, easier to use and supported more programming languages and offered backwards compatibility."
IBM has not released specific details of the offer but IBM consultant Prolifics is offering an 80% reduction in its services and one week's free consultation for WebLogic users spending $£5000 or more on IBM WebSphere software.
IBM has also refreshed its SOA product family with WebSphere Application Server, WebSphere MQ and WebSphere MQ File Transfer Edition, to attract BEA users.
Shumway said the products would finally allow businesses to reuse code, a promise she acknowledged the industry has never really delivered on.
"We have talked about reuse for a long time in the IT industry but we are finally seeing real again now." As an example,
Shumway said, "We have fine-tuned and optimised our SOA family so that applications consume less power and require less processing power." As well as lowering electricity bills in data centres Shumway said IBM's SOA products can lower software licence fees, because they require less procssing power.