The drive to reduce their carbon footprints is a key reason why firms are investing in web conferencing and unified communications, says conferencing and comms consultancy ICUGlobal.
ICUGlobal cites a poll of 300 organisations it conducted, which showed that 70% said the drive to reduce their organisational carbon footprint was a key driver for investing in web conferencing and collaboration solutions.
The survey revealed that while organisations are constantly reviewing corporate travel and other communication practices for cost management reasons, the green debate is adding considerable impetus to web conferencing demand, as this allows staff to meet visually and online without needing to leave their place of work.
The majority cited that the potential reductions in corporate travel, made possible by web conferencing, would not only save cost but generate significant environmental benefits in line with CSR (corporate social responsibility) targets.
The majority felt that directly reducing carbon footprints in this way was more tangible than off-setting systems, and that this would lead to change across the enterprise with web conferencing and collaboration playing a more important role.
It was also felt that environmental motivations for changes in working practices would be more palatable with staff, as it reflected current social attitudes.
Other key drivers behind a desire to invest in web conferencing and collaboration, included increased productivity (62%) and the need for better internal communication (58%), such as between branch and distributed offices.