About 70% of global executives within all industries consider climate change an important consideration in protecting their reputation and brand, but far fewer CEOs are taking it seriously, according to a Mckinsey global survey.
Green issues are well and truly on the IT agenda, but 44% of CEOs interviewed said climate change is not a significant item on their agendas, in the research company's How Companies Think About Climate Change report.
IT departments are leading the way in developing strategies to reduce green-house gases with virtualisation, a move to thin client computing, and even the use of hydrogen fuel-cell technologies in datacentres.
"Relatively few companies, however, currently appear to be translating the importance they place on climate change into corporate action. Fully 44% of CEOs, for example, note that climate change is not a significant item on their agendas," said the report.
"Further, many respondents report their companies consider climate change only occasionally at best when managing corporate reputation and brands, developing new products, or even managing environmental issues. And more than one-third of global executives say their companies seldom or never factor climate change into their companies' overall strategy."