Fortis credit4me has seen a 25% improvement in customers successfully completing web loan applications after deploying the Speed-Trap web anti-bottleneck tool.
Fortis credit4me, the German retail business unit of Fortis, an international provider of banking and insurance, installed the tool to discover what was holding up customers successfully completing applications.
The software enables Fortis to monitor its customers' online behaviour and experiences so it can make calculated and informed marketing changes on the site.
Fortis credit4me director of direct channels, Liesbeth Rigter, said, "With Speed-Trap, we have been able to detect a 25% increase in the numbers of those starting an online application with us actually completing the process to become a customer."
He said, "We have full visibility of our customers' routes through our site and any bottlenecks, thereby allowing us to remedy any technical issues."