UK consumers spending more time on web but not more money

UK consumers are spending more time on the web but not necessarily more money, says broadband analyst Point Topic.

UK consumers are spending more time on the web but not necessarily more money, says broadband analyst Point Topic.

According to a Point Topic survey, over 86% of internet users now spend six hours or more online a week when they are at home, up from 83% at the end of 2006, and 50% at the end of 2005.

And 5% of respondents claimed to spend more than 80 hours a week surfing from home.

More users are also shopping online. In late 2006, just under 65% of respondents said they had purchased from an online store, by June 2007 this had increased to 70%.

The overall weekly spend among online shoppers has dropped however. This was matched with a percentage increase in user spending at the lower end of the scale (£1-£20 per week).

"We believe this shift has a number of causes," said Katja Mueller, an analyst at Point Topic. "One is that the fastest growing groups of online users are now at the lower end of the income scale, and this is reflected directly in the amounts being spent online.

"Another is that people are increasingly using the internet to buy smaller items," she said.

Read more on E-commerce technology

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