MyDomain claimed that, with four times as many mobile devices as PCs in use, and the number of mobiles used for web access predicted to reach 1.3 billion next year, this represents a massive opportunity that is being missed.
"We can change all that," said Clint Page, CEO at MyDomain. "Publishers to retailers are creating sites aimed at mobile users. They throw big money at the mobile users, but they do not invest enough to optimise the internet experience."
Rich Holdsworth, CTO of Wapple (a mobile web development tool supplier), seemed to think Page was missing the point. "Let's get this straight - a website and a mobile site should be different things. Sure they deliver over the internet the same way, but the purpose and design of the two should be different."
It is just not the right strategy to try and make a website work on mobile, he added. "Mobile sites should be geared towards a mobile user and website should be aimed at someone sat in front of a PC with a big screen, a mouse and a keyboard - and significantly more time on their hands with which to browse around."