Through an innovative three-way partnership between The Eden Project, Swiftpass and LUUP, visitors to the global garden will be able to order, purchase and redeem their tickets using their mobile phone.
The system works using text messages. Visitors send an SMS message which is picked up via LUUP, a mobile payement system. This then sends a barcode image direct to the visitor's mobile phone. Swiftpass security technology is used to lock the transmitted barcode into the handset that receives it. The barcode is then presented to and read by scanners at the entrance, allowing the ticketholder to walk straight in.
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