Sandwich and coffee shop chain Pret a Manger will start using a hosted promotion planner later this year to automate the promotion materials and labelling it sends out to its 155 UK stores.
Pret’s commercial director Simon Hargraves said, “Detailed profiles of every store by type will be incorporated into the system, meaning that staff will be able to order online via our intranet system, PlanetPret, only material that is appropriate for their shop. This means they will only ever receive accurate and usable material with nothing wasted.”
The privately owned company decided to automate the distribution of its in-store promotional material after finding that it was distracting its marketing communications team from their other work.
With Pret planning to launch a further 12 stores during 2007, managers feared that marketing staff would spend an increasing amount of their time on administration rather than added-value work.
Pret selected Pierhouse to host the application after seeing the supplier’s work with supermarket group Waitrose.
Comment on this article: [email protected]
House of Fraser raises sales visibility