Openwave Systems has launched a personalised content delivery system for mobile operators, which can use Ajax open source development technology.
Openwave MediaCast, launched at this week's 3GSM show in Barcelona, is designed to take advantage of 3G networks and allows operators to quickly push out personalised content to their customers.
Matt Lewis, an analyst at ARCchart, said, "With new market entrants vying for mobile data revenues, operators must carefully consider an on-device portal strategy that will allow them to retain ownership of their subscriber relationships and optimise their share of revenues for data services.”
MediaCast is an end-to-end solution that uses a mobile phone's idle screen to deliver free or premium content via a reduced number of clicks by the user.
It is designed to improve both the immediacy and relevancy of mobile services by providing on-device access to pre-fetched and cached content, thereby reducing a subscriber's "click and wait" time.
MediaCast is optimised for use with the Openwave Personalisation and Profiling System (OPPS), also just launched. It features implementations on several classes of device, including an Ajax-based Openwave Mobile Widget solution.
The Openwave Mobile Widget solution includes six optional, customisable components, which can access internet-based services: RSS reader, search, quick launch bar, widget picker, widget manager and theme manager.
Each component can be integrated with the device's idle screen and can be pushed or pulled onto devices by either the mobile operator or the consumer.
MediaCast is part of Openwave's Adaptive Mobility suite, which enables operators to deliver personalised, easy to use and revenue-generating services.
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