Salesforce extends app integration

Salesforce.com is expanding its on-demand business application service by giving users a platform and a programming language to link their applications into more of their back-end systems.

Salesforce.com is expanding its on-demand business application service by giving users a platform and a programming language to link their applications into more of their back-end systems.

The Apexconnect set of technologies are designed to allow Salesforce.com applications to link into legacy software, web services and other on-demand applications more easily, and stay connected during a Salesforce.com upgrade.

The potential benefit is for users to gain a single, integrated view of all relevant customer data in one place.

Apexconnect supports SAP R/3, Oracle 11i and about 25 other common back-office applications, including Microsoft Office, Outlook and Lotus Notes.

It includes Connectout, a messaging application programming interface that allows other applications to be notified immediately of business events in Salesforce, such as the creation of a customer account or the closing of a sales opportunity.

The new technology follows Salesforce.com's release of App­exchange, an online directory where users can share vertical industry applications accessed via Salesforce's hosted service.

"Apexconnect is a multi-tenant aspirin for the headache of application integration," said Marc Benioff, chief executive at Salesforce.com.

Salesforce customisation made easier:

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