Littlewoods consolidates for online sales growth

Littlewoods is consolidating its nine retail brands on to a new online platform to cope with anticipated growth in online sales from £400m to £800m over the next three years.

Littlewoods is consolidating its nine retail brands on to a new online platform to cope with anticipated growth in online sales from £400m to £800m over the next three years.

The consolidation project will complete the integration of ­Littlewoods and Shop Direct, a home shopping business that it acquired in 2005.

Littlewoods' new platform comprises largely in-house developed applications based on IBM's Websphere service oriented architecture running on Sun's Solaris operating system. It operates Oracle and Teradata databases and uses call centre software from Chordiant.

Littlewoods has already moved three brands - Great Universal, ­Littlewoods and LX Direct - on to the platform. This involved transferring more than 1.6 million customer details.

Another three brands will be moved over in time for the spring/summer 2007 season, and the remaining brands will go live for the autumn/winter 2007 season.

Littlewoods CIO Martin Wyke said, "The migrated brands have outperformed expectations. We were concerned that we might have damaged the customer experience."




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