IBM software checks companies' public image

IBM has launched software to help businesses track what is being said about them in personal weblogs, newsgroups, consumer review websites and news feeds.

Download this free guide

Enhancing digital customer engagement with CRM

Learn about customer relationship management has evolved towards engaging with customers through every channel, with digital at the forefront.

Start Download

• Corporate E-mail Address:

  You forgot to provide an Email Address.

  This email address doesn’t appear to be valid.

  This email address is already registered. Please login.

  You have exceeded the maximum character limit.

  Please provide a Corporate E-mail Address.

By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent.

By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

The Public Image Monitoring Solution, designed in partnership with Nstein Technologies and Factiva, aims to help businesses analyse how discussion through the internet’s social networks is affecting their brand.

The software can be used to track the success of new product lines or marketing campaigns, to help determine where improvements need to be made and to compare consumer feedback and industry trends with actual sales data and marketing investments.

The Public Image Monitoring Solution uses multi-lingual text analytics from specialist firm Nstein Technologies to help companies identify “hot topics” as well as analyse tone, facts, opinions and other factors that can signal early trends or emerging problems. Users can incorporate content from Dow Jones and Reuters business news offshoot Factiva, including news feeds and published articles.