Siebel offers industry-specific CRM

Siebel Systems is plunging deeper into the hosted applications market with a set of vertically focused customer relationship...

Siebel Systems is plunging deeper into the hosted applications market with a set of vertically focused customer relationship management offerings to be delivered via subscription.

The Siebel CRM OnDemand-Industry Editions package will offer out-of-the-box marketing, sales and service capabilities for eight industries. Siebel recently made a foray into the hosted market, following in the footsteps of rivals such as Salesforce.com. 

"Organisations of all sizes can now rapidly solve industry-specific business problems in a cost-effective manner," claimed Mike Betzer, general manager of Siebel's OnDemand division. 

The first products, to be released this summer, will cater to the insurance, high-tech, automotive, and communications and media industries. in the autumn, Siebel will offer packages geared to the financial services, life sciences, manufacturing and consumer goods markets. 

To do this, Siebel will port over vertical technology it has developed for its in-house CRM applications, which have been enhanced to service 23 different industries. The hosted applications can be run in standalone mode or integrated with on-site Siebel CRM software. 

The move will allow channel partners and field sales or service organisations to tie into existing Siebel software installations to support, for instance, processes such as policy quoting and renewal management for the insurance industry. 

Analyst Sheryl Kingstone at The Yankee Group said the hosted offerings have been tweaked on all levels, from user interfaces to templates to custom fields and tabs, to service each industry. Siebel will also deliver industry-specific data models and objects that aid in business performance analysis. 

As an example of the new offering, the hosted Siebel automotive package will allow better management of car owner data. Manufacturers will be able to implement it in independent dealerships to share marketing campaign, sales and other customer information. 

Siebel added that the Insurance Edition will do things such as allow independent brokers to access a common CRM system and boost service efficiency. 

Siebel CRM OnDemand--Industry Edition costs $100 per user per month.

Marc L Songini writes for Computerworld

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