Manugistics Group and IBM have entered into an alliance to market supply-chain management software, hardware and services.
Manugistics is a provider of demand- and supply-chain software, and the partnership will give the company and its customers access to IBM's technology and services expertise.
The partnership with IBM will give Manugistics products more exposure to potential customers through IBM, said Andy Hogenson, executive vice-president at Manugistics. "It means broader access to the [IBM sales] channel."
The alliance will expand an existing relationship between the two companies. Manugistics formerly worked with the IBM services organisation, but under the latest agreement, IBM will promote Manugistics' supply-chain products worldwide across all industries, with an emphasis on the retail, consumer packaged goods, government and technology markets.
The companies will also work together to develop and sell supply-chain products.
Manugistics' products will use IBM's database and middleware offerings, including DB2 and the WebSphere application server.
Manugistics' J2EE-based applications, running on IBM hardware and middleware, will help customers to implement supply-chain software and hardware packages more flexibly, Hogenson said.
"IBM was interested in having us move our software to their technology," he added. "What we bring is the application expertise."
The relationship with IBM will allow Manugistics customers take advantage of such IBM services as hosting, on-demand computing and outsourcing support, Hogenson said.
Grant Gross writes for IDG News Service