Oracle introduced an integration initiative - the Customer Data Hub - at its AppsWorld Conference in San Diego last week.
The company also announced upgraded capabilities to its warehouse management software, which will incorporate data from RFID tags, and a "rental" pricing plan (as opposed to licensing) for its hosted services.
The Data Hub gives users a single view of customer definitions, allows for real-time synchronisation, includes data cleansing of duplicate data and provides single views of key customer data such as order, contract, and service history.
Until now, Oracle's view was that companies should use nothing but Oracle's products. Its competitors - SAP, PeopleSoft and Siebel Systems - have already moved toward interoperability.
Oracle's incorporation of RFID technology into its warehouse management software is in step with industry initiatives. SAP made a similar announcement earlier this month.
The new capabilities include compatibility with RFID tags, readers, and printing devices from the leading hardware manufacturers, and integration with RFID middleware in the Oracle Application Server 10g for both connection control and filtering. Filtering out redundant data from millions of tagged cartons and palettes that could overwhelm existing database management systems and add terabytes of non-relevant data to storage devices has been a key concern within the industry.
Ephraim Schwartz writes for InfoWorld