As well as 150 new features and enhancements, CRM 8.8 will have three vertical applications: CRM for High Technology, CRM for Insurance and CRM for Energy. The application is also easier to use, PeopleSoft claimed, and can be rolled out more rapidly to ensure user adoption and faster payback.
"As the CRM space matures, enterprises are desperately seeking to reduce overall complexity," said Meta Group analyst Steven Bonadiot.
"It is, therefore, essential that organisations embrace CRM solutions that integrate rapidly into the enterprise, are readily usable and intuitive and provide robust closed-loop analytical capabilities that can improve business processes to support the customer life cycle," he added.
Among the latest features are enhancements to the PeopleSoft Marketing module, including the improved management of multichannel campaigns. A sales tool can dynamically guide selling for customers. Thirty new analytical capabilities are also built in, including employee performance measurement and what-if analyses.