Cap Gemini and Teradata create CRM platform

Cap Gemini Ernst & Young has partnered with Teradata, a division of NCR, to develop a platform for enterprises to use their own...

Cap Gemini Ernst & Young has partnered with Teradata, a division of NCR, to develop a platform for enterprises to use their own data when testing an enterprise analytical CRM product.

The Cap Gemini Loyalty Factory exploits Teradata's data warehouse and CRM solution to address business challenges common in large, multi-division enterprises around disparate sources of customer data.

These companies often have developed customer databases defined by product or department and, subsequently, find customer data flung to the far reaches of the enterprise, which hinders marketing projects designed to drive customer loyalty and acquisition.

"[Companies] look at the financial services firm that are farther ahead in CRM in general in being able to slice and dice customer data to be able to get a return on data," said Rich Millimam, vice-president of CRM at Cap Gemini.

"They are looking for ways to get up to speed quickly and get the types of returns that the financial services companies have achieved. What we've put together ... is a way for these companies to get up to speed in a way that's quicker and less expensive. We already have the complete hardware all set up, [and] we have the software running."

When test-driving the Loyalty Factory, companies will be able to consolidate a segment of diverse customer data on a single platform, run advanced analytics to discover new insight, then design and execute marketing campaigns. After this trial, Cap Gemini can install the product or can outsource all or part of this marketing function.

Bob Seiler, vice-president of strategic partnerships at Teradata, said the Loyalty Factory would allow customers to tackle these challenges in a low-risk environment and demonstrate rapid results.

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